Meet the Designer: Deena Rutter

I have been a HUGE fan of Deena Rutter’s designs ever since I first “discovered” her about a year ago.. Then I had the wonderful opportunity to meet her and spend some time with her at CHA last January and became an even bigger fan of her as a person.. She is genuine, warm, kind-hearted and sincere – you’d be hard-pressed to find anyone sweeter. It was fun for me to learn a little bit more about her for DNO, and I’m so excited to share with you..


Tell us a little about yourself..

I am a freelance graphic designer, illustrator, and full-time doodler. I live in Salt Lake City in a happy little neighborhood. I have 4 growing children…3 teenage boys and a happy little 8 year old girl. I love making my house a home, and helping everyone that comes through the door feel comfortable and welcome. I am a believer in the saying “only bring into your home what is beautiful or useful”. Working from home is a dream come true. I have been blessed to do something I love as a career while keeping my family my top priority.

Besides selling my digital collections at Pixels & Company, I license my art to Echo Park Paper Company, Riley Blake Fabric Company, Project Life, Provo Craft Cricut Cartridges, as well as other surface print licenses.

How did you get started in the scrapbooking industry?

I began designing for the scrapbook industry back in 1999 with Provocraft with stickers, diecuts, and paper slabs. Other scrapbook companies that I have designed for include: My Mind’s Eye, Cartabella, Crate Paper, Project Life, and Echo Park. My digital scrapbook designing started with Provocraft’s PCLayers, Design House Digital, with my current home for digital colections being P&Co.

Can you give us a peek at your design space?

I recently remodeled our 1960s rambler. Our one car garage became my beautiful studio, with tons of natural light. Almost everything I design starts and is finished in my studio. I like a peaceful setting with some background music and find I feel most at home with my creativity in this space.

deenas office

See more of Deena’s space here:

What inspires you the most as you design?

I usually start with a color scheme, mood board, and a doodled plan. Sometimes things aren’t meshing. For instance, the kit released at Digi Night Out started out with a different color scheme and mood. As I started working on it, I didn’t love it, it didn’t feel like “me”. I left it for a few days and came back to it. One of my favorite quote books was in my workspace and I ended up basing the whole collection off of the cover art, and a few of the quotes from the book. It’s called “Let Your Spirit Soar”. (See a sneak peek of the kit HERE.)

What’s your favorite product you’ve designed?

My favorite product that I have designed is currently my “Every Little Bit” Series. It pushes me to put out something monthly that works for everyone. There are lots of printable project life cards, printable elements, brushes, and paper. I love the eclectic look and the versatile color scheme.

Here is April’s Collection:

folder-8758071871When you were a kid, what did you want to be when you grew up?

When I was little, I wanted to be an architect. As soon as I figured out there was math involved my drafting table turned into my illustration table. I have been drawing fun little beady-eyed animals ever since!

What is your favorite type of thing to design?

I have a whimsical look that comes from my illustrations. Finding the right balance of whismy-cute and hip and sophisticated is one of my favorite things to challenge myself to do.

What do you find most challenging to design?

Working from scratch from another artist’s color scheme and moodboard.

What is your greatest reward as a designer?

I am still always in awe when I see how others have used my product. If it is a quilt, or a scrapped page, or any kind of project. I love seeing my creativity used to help someone else be creative.

If you could travel anywhere, where would it be?

Ok, so I am a total homebody, but have been able to travel to Europe a few times as well as some tropical places. I would love to go to Hawaii and spend time relaxing and watching my family have fun. That sounds like a break to me!

Describe your perfect day.

I love a day where I have a clear schedule, not too many places to go. I would make time for a walk, some peace and quiet to be creative, then a nice relaxing night at home with my family and friends.

Deena has generously offered 10% off her store to DNO readers!  Be sure to tell her thanks in the comments..


Amount: 10% off

Expires: Sept. 30

If you want to get to know Deena even better and get a free kit from her, join us this Saturday in American Fork at Digi Night Out.  Tickets are HERE and a sneak peek of the kit you’ll be receiving is HERE.

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See you soon!



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