Meet the Designer: Meredith Cardall

Today we have the privilege of getting to know Meredith a little better, before we meet her in person tomorrow (can you believe it’s already tomorrow?!?!). She is so sweet and fun. I’m so excited to hang out with her tomorrow!

meet designer

Tell us a little about yourself..

I am a mom of two daughters, Hannah & Ainsley.  My husband, daughters, and I live with our two crazy dogs in Sandy, Utah.  In addition to designing, I work from home doing data entry for a retirement & benefits company. When I am not working, being taxi service to soccer & choir, or playing with the kids & dogs (which is almost never), I love to read, bake, cook & decorate my house. If you’ve seen my house you’ll know that I rarely get time to do any of those things!  Our family is also heavily involved in working with a local dog rescue, Rescue Rovers. We foster abandoned dogs until we can get them adopted into their forever homes.  It’s heartbreaking work, but it is teaching our kids to be grateful, kind and generous, as well as about what unconditional love truly means.  That’s a priceless reward.

How did you get started in the scrapbooking industry?

I started some form of scrapbooking when I got my first camera at the age of 10.  As soon as I got a roll of film developed I would race home and write everything on the backs of the photos I took and shove them in cheap photo albums.  I spent every penny I earned buying film & getting it developed.  As I matured, so did my memory keeping efforts. By the time I was in high school I was cutting my photos into shapes and gluing them onto cardstock.  My local craft store had about 5 paper choices so I was pretty excited!  I ventured into digital scrapbooking in the spring of 2005 when my older daughter was a baby and was getting into everything. At that point there weren’t many places to buy digiscrap products so I learned to create my own. In 2006 or 2007, I began creating QuickPages for various designers. At that point, I really had NO intention of ever becoming a designer. One of the designers whose QuickPages I was creating, wanted me to open my own store where she sold so that it would be easier to keep track of product sales.  One of the requirements was that I contribute to the mega kit, so I started creating pieces and it wasn’t long before I was brave enough to put my very first full kit in my store.  I’ve been designing professionally since 2008.

What inspires you the most as you design?

Everything!  It really depends on the kit and the theme I’ve chosen.  Typically, it is something that is going on in my everyday life.  The kit for DigiNightOut was inspired by my search for Christmas decorations this year.  I was browsing Pinterest and Etsy and thinking about what kinds of things I would like to add to my Christmas decorations this season and it just came together.  Sometimes it’s an event or activity my kids are involved in or something I hear someone say.

What’s your favorite product you’ve designed?

It’s the kit for this month’s DigiNightOut, Winter Wonderland.

How do you get out of a design or scrapping slump?

I’ve been in a scrapping slump for a while, so if I ever get out, I’ll let you know! ;) Typically, the reason I get into a design slump is because I am working off a checklist and I’ve got everything checked off for what “needs” to be in the kit, but it just feels like it’s missing something.  Sometimes I’ll browse through online stores like Etsy and home decor sites and look at trends to see what I’m missing.  Sometimes adding a few small pieces that are on trend can make the difference between “okay” and “spectacular.”   A lot of times a simple change of scenery will get me out of a slump.  Since I also work from home, I spend all day sitting in the same chair, staring at the same walls.  I’ll go run an errand or take a walk to grab a Coke and come back with fresh ideas.

What is your greatest reward as a designer?

I LOVE to see the pages that people create with my products. I am still blown away when I see that someone has chosen one of my products to create a page about their life.  It’s really an honor to know that my artwork will be memorialized forever with their memories.  Yes, my artwork is the background for the memories, and in 10 years no one will remember where the artwork came from, but it’s still pretty cool to realize that something I created will be around for the next hundred years.

When you were a kid, what did you want to be when you grew up?

That changed by the day.  I went through the gamut of typical career choices like fireman, teacher, secretary in a big office, President of the United States, boss of a big office, pediatrician, radiologist, medical researcher, author, and sadly… country music singer.  I can’t sing a note, but I wanted to wear cowgirl boots & wear flannel shirts & jean skirts and have long hair like Crystal Gale.  Did I mention that I spent the bulk of my childhood in Mississippi, Tennessee & Kentucky? For the longest time, I really wanted to be an art teacher, but I have NO artistic talent when it comes to using my hands.  I don’t draw well, I don’t paint well, and my ceramics teacher told me I was her only student whose vase looked like a plate.  All my dreams were crushed until I took a photography class and realized that I could capture beautiful things and make artwork without having to use my unskilled hands. A love of art & photography is what got this whole journey started.

Describe your perfect day.

Oh man, that’s easy.  I’m a southern girl and the ocean is in my blood.  I spent 14 years of my life in Florida, living next to the beach and I never realized how much I would miss it until we were gone.  Ok… I wake up in a downy-soft bed to a room filled with sunlight, the sound of the waves crashing against the beach and the ocean breeze coming through the open french doors. I eat breakfast on the balcony overlooking the ocean and spend the rest of the day sitting, sleeping and walking on the beach with my family and my dogs.  As long as I have the sand under my toes, the sound of the ocean and the warm sunshine beating on me, I’m a happy girl.  Throw some good smoked brisket & a fountain Coke in there and the day couldn’t get any better.

If you could travel anywhere, where would it be?

One day I would love to go back to London and really explore it. I spent about 6 hours there one day on my way to Heathrow, after visiting my uncle in Wales.  But, I really hate flying.  If I could go anywhere and do anything, I would drive around the country in an RV, and spend a summer visiting all the beautiful places our country has to offer. I would start with the Pacific Northwest  and work my way through the Dakotas & Montana, stopping in Chicago to visit family, head up to New York and New England to explore the lighthouses and rocky coast, wrap my way back through Delaware to Pennsylvania & Maryland. I want my kids to see Washington DC and the museums and memorials.  Then I’d head inland to visit eastern Kentucky, where my dad’s family is from and show my kids the coal mines & trains their great-great-grandfathers worked and the tiny houses they raised their large families in.  Then we would head down to Florida and spend time at the beach, head over to Memphis where I spent my first 8 years and enjoy some good BBQ, then stop over in Albuquerque where my husband grew up and teach our kids about the history of the southwest.  We would go to southern California and spend some more time on the beach and maybe take a trip to see The Mouse.  Then, we would head up to Northern California and see the Redwoods and the Golden Gate bridge and finally, head back home to Salt Lake.  I imagine we would be grateful for the clean quiet of the majestic Wasatch Mountains.  I just want to explore and take pictures and travel at my own pace without deadlines or restrictions and just live simply.
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If you want to get to know Meredith even better AND get a free kit from her, join us this Saturday in Sandy at Digi Night Out.  Tickets are HERE and a sneak peek of the kit you’ll be receiving is HERE.

STORE     |     FACEBOOK        |        WEBSITE        |        BLOG

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See you soon!

December Sneak Peek

There are only a few more days left until our next event so there’s no time like the present to show you a little peek of the gorgeous kit ALL attendees will receive for FREE from our featured designer Meredith Cardall with the purchase of their ticket

This is seriously one of THE most gorgeous winter kits I have ever seen. I am SO excited to work with it and to see all of you on Sat!

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October Wrap-Up & Passing the Torch

It’s been a couple of weeks since our last event so it’s high time I post the wrap-up for everyone who couldn’t make it.. Jen Allyson was our featured designer and it was so fun getting to highlight such a talented and creative lady.  She never runs out of ideas [in her own words] and a favorite quote of the night was, “The more creative you are, the more creative you will become.”  What an inspiration she is.. :)

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Here’s a look at the free kit she provided for everyone who attended, as well as some awesome inspiration layouts from the team..

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by Suzysuzy

by Lynnettelynnette by Jennjennby Dawn dawn by Candicecandice by Britanee – this was the final result/inspiration for our speed scrap instructions, too.britanee

Sarah presented a fantastic workshop on typography with oodles of great information, as always.. And we highlighted one of our attendees as the featured scrapper – Kathleen Vallejo, aka kv2av.  Check out her fun gallery here to see her great work.

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all2-web all-web This event was a little emotional for me, as it’s actually the last I’ll be hosting. My husband accepted a position at the University of Illinois and four days after this DNO we packed up and moved 1,400 miles away from all of these amazing and talented women.  How blessed we are to have formed such great friendships and to know that through modern technology we can still be connected, no matter how far.. :)

So what does that mean for Digi Night Out, you may ask?  It means GREAT things, of course!  Kathleen Vallejo has stepped in to take over and continue on. I’m so thrilled to be passing the torch on to her, as I know she will do really wonderful things with it! We’re transitioning at the moment so things here on the site are in a bit of limbo right now, but before you know it she’ll be here ready to roll. I just know you’re going to love the ride.. :)

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XOXO

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Meet the Designer: Jen Allyson

I’m so excited to have Jen Allyson as our featured designer this month!  She’s a party-and-a-half and always knows how to make sure everyone has a good time. Oh – and her designs are pretty stellar, too.. ;)  Take a minute to get to know her better..

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Tell us a little about yourself..

I’m a mom of 2 little boys, Oliver 3, and Leo 1. We live in Highland Utah. In addition to digital scrapbook design, I also design paper scrapbooking supplies for My Mind’s Eye, and quilting fabric designs for Riley Blake Designs. In my spare time, I love to travel with my husband, and enjoy my kids while they are still so little.

What inspires you the most as you design?

Current trends, beautiful colors, everything at Target

What’s your favorite product you’ve designed?

My Vintage Findings line is my favorite. It’s the digital version of my Lost & Found paper lines.

How do you get out of a design or scrapping slump?

I make a big list of everything I need to do and want to do, and do all the things I want to do first. Once I get going, I’m great at working on everything, but if I need to do something boring first, I never get started.

When you were a kid, what did you want to be when you grew up?

An artist, and a teacher. I’m an artist, and I get to teach my kids.

Describe your perfect day.

Sleeping in, playing with my boys, drawing, and designing, a nice dinner out, and a movie at home.

What is your greatest reward as a designer?

I love getting to know people who like my designs. I loved owning a shop and the feeling of comradely amongst all the designers and the design team.

If you could travel anywhere, where would it be?

I’d love to see Alaska, and Germany.

If you want to get to know Jen even better and get a free kit from her, join us this Saturday in American Fork at Digi Night Out.  Tickets are HERE and a sneak peek of the kit you’ll be receiving is HERE.

STORE     |     FACEBOOK        |        WEBSITE        |        INSTAGRAM

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See you soon!

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October Tickets are ON SALE!

It seems like AGES since our last DNO event in August, so I am super excited to get things rolling for our October event!

buy-online-early-birdOur featured designer is the crazy-talented Jen Allyson, who sells her digital scrapbooking designs at Pixels & Co, her fabric through Riley Blake, and her paper scrapbook designs thru My Mind’s Eye.  She’s also got an Etsy shop of adorable art prints and a DIY/crafty blog that has me drooling several times a week.

If you want to get to know Jen better (she’s a party-and-a-half) and have some great scrapping time with awesome friends, this is the perfect opportunity!  Tickets are 20% off if you purchase by Sept. 20 – after that they’re $15 in advance or $20 at the door.

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See you then!

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Meet the Designer: Deena Rutter

I have been a HUGE fan of Deena Rutter’s designs ever since I first “discovered” her about a year ago.. Then I had the wonderful opportunity to meet her and spend some time with her at CHA last January and became an even bigger fan of her as a person.. She is genuine, warm, kind-hearted and sincere – you’d be hard-pressed to find anyone sweeter. It was fun for me to learn a little bit more about her for DNO, and I’m so excited to share with you..

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Tell us a little about yourself..

I am a freelance graphic designer, illustrator, and full-time doodler. I live in Salt Lake City in a happy little neighborhood. I have 4 growing children…3 teenage boys and a happy little 8 year old girl. I love making my house a home, and helping everyone that comes through the door feel comfortable and welcome. I am a believer in the saying “only bring into your home what is beautiful or useful”. Working from home is a dream come true. I have been blessed to do something I love as a career while keeping my family my top priority.

Besides selling my digital collections at Pixels & Company, I license my art to Echo Park Paper Company, Riley Blake Fabric Company, Project Life, Provo Craft Cricut Cartridges, as well as other surface print licenses.

How did you get started in the scrapbooking industry?

I began designing for the scrapbook industry back in 1999 with Provocraft with stickers, diecuts, and paper slabs. Other scrapbook companies that I have designed for include: My Mind’s Eye, Cartabella, Crate Paper, Project Life, and Echo Park. My digital scrapbook designing started with Provocraft’s PCLayers, Design House Digital, with my current home for digital colections being P&Co.

Can you give us a peek at your design space?

I recently remodeled our 1960s rambler. Our one car garage became my beautiful studio, with tons of natural light. Almost everything I design starts and is finished in my studio. I like a peaceful setting with some background music and find I feel most at home with my creativity in this space.

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See more of Deena’s space here: http://deenarutter.com/deena-rutter-home-tour-part-1-garage-conversion-to-home-studio/

What inspires you the most as you design?

I usually start with a color scheme, mood board, and a doodled plan. Sometimes things aren’t meshing. For instance, the kit released at Digi Night Out started out with a different color scheme and mood. As I started working on it, I didn’t love it, it didn’t feel like “me”. I left it for a few days and came back to it. One of my favorite quote books was in my workspace and I ended up basing the whole collection off of the cover art, and a few of the quotes from the book. It’s called “Let Your Spirit Soar”. (See a sneak peek of the kit HERE.)

What’s your favorite product you’ve designed?

My favorite product that I have designed is currently my “Every Little Bit” Series. It pushes me to put out something monthly that works for everyone. There are lots of printable project life cards, printable elements, brushes, and paper. I love the eclectic look and the versatile color scheme.

Here is April’s Collection:

folder-8758071871When you were a kid, what did you want to be when you grew up?

When I was little, I wanted to be an architect. As soon as I figured out there was math involved my drafting table turned into my illustration table. I have been drawing fun little beady-eyed animals ever since!

What is your favorite type of thing to design?

I have a whimsical look that comes from my illustrations. Finding the right balance of whismy-cute and hip and sophisticated is one of my favorite things to challenge myself to do.

What do you find most challenging to design?

Working from scratch from another artist’s color scheme and moodboard.

What is your greatest reward as a designer?

I am still always in awe when I see how others have used my product. If it is a quilt, or a scrapped page, or any kind of project. I love seeing my creativity used to help someone else be creative.

If you could travel anywhere, where would it be?

Ok, so I am a total homebody, but have been able to travel to Europe a few times as well as some tropical places. I would love to go to Hawaii and spend time relaxing and watching my family have fun. That sounds like a break to me!

Describe your perfect day.

I love a day where I have a clear schedule, not too many places to go. I would make time for a walk, some peace and quiet to be creative, then a nice relaxing night at home with my family and friends.

Deena has generously offered 10% off her store to DNO readers!  Be sure to tell her thanks in the comments..

Code: DRDNODIGI10

Amount: 10% off

Expires: Sept. 30

If you want to get to know Deena even better and get a free kit from her, join us this Saturday in American Fork at Digi Night Out.  Tickets are HERE and a sneak peek of the kit you’ll be receiving is HERE.

STORE     |     FACEBOOK        |        WEBSITE        |        NEWSLETTER

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See you soon!

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August Sneak Peek

I love this two-week mark before the event.. Number one, it means it’s so much closer, and two weeks isn’t really that long to wait, but more importantly, I get to share a sneak peek of the kit you’ll receive when you attend.  Deena Rutter always creates such beautiful and inspiring products, and this one is no exception… Take a peek..

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This gorgeous bit of fun will be yours FREE when you join us in American Fork on August 2nd.  If you haven’t already purchased your ticket, you can do that HERE.  See you soon!  :D

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June Event Recap

Our Digi DAY Out event on June 21 was such a great time!  Our featured designer, Chelle of Chelle’s Creations, treated us to a beautiful FREE kit, a live game of scrap twister and even shared one of her YouTube videos with a tip for including videos in our scrapbook pages.  Oh!  and she brought along a bunch of her signature clays and felties for us to see live and in person!

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video  clays-1 clays-2We enjoyed yummy lunch from Kneaders and famous Aggie Ice Cream for dessert. Quite a few attendees brought their personal albums to share, and it was such a treat to see so many pages from so many talented digital scrapbookers!

group2albums group3 group5We had a whole host of prizes to give away – everyone went home with at least one generous gift from our sponsors: The Daily Digi, The Lilypad, Stolen Moments, Katie the Scrapbook Lady, Down This Road Designs, Meredith Cardall, Gennifer Bursett, Pixels & Company, Sweet Caroline Studio & Deena Rutter.flowers gruop4group1 pairsIt was great to be able to spend some extra time with everyone and getting home a bit earlier in the day was a nice treat, too.. ;)  We’ll be back to the night-time schedule for our next event on August 2nd in American Fork, with featured designer Deena Rutter. It’s just around the corner and tickets will be on sale soon.  Have a wonderful holiday weekend!

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