Meet the Designer: Jen Allyson

I’m so excited to have Jen Allyson as our featured designer this month!  She’s a party-and-a-half and always knows how to make sure everyone has a good time. Oh – and her designs are pretty stellar, too.. ;)  Take a minute to get to know her better..

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Tell us a little about yourself..

I’m a mom of 2 little boys, Oliver 3, and Leo 1. We live in Highland Utah. In addition to digital scrapbook design, I also design paper scrapbooking supplies for My Mind’s Eye, and quilting fabric designs for Riley Blake Designs. In my spare time, I love to travel with my husband, and enjoy my kids while they are still so little.

What inspires you the most as you design?

Current trends, beautiful colors, everything at Target

What’s your favorite product you’ve designed?

My Vintage Findings line is my favorite. It’s the digital version of my Lost & Found paper lines.

How do you get out of a design or scrapping slump?

I make a big list of everything I need to do and want to do, and do all the things I want to do first. Once I get going, I’m great at working on everything, but if I need to do something boring first, I never get started.

When you were a kid, what did you want to be when you grew up?

An artist, and a teacher. I’m an artist, and I get to teach my kids.

Describe your perfect day.

Sleeping in, playing with my boys, drawing, and designing, a nice dinner out, and a movie at home.

What is your greatest reward as a designer?

I love getting to know people who like my designs. I loved owning a shop and the feeling of comradely amongst all the designers and the design team.

If you could travel anywhere, where would it be?

I’d love to see Alaska, and Germany.

If you want to get to know Jen even better and get a free kit from her, join us this Saturday in American Fork at Digi Night Out.  Tickets are HERE and a sneak peek of the kit you’ll be receiving is HERE.

STORE     |     FACEBOOK        |        WEBSITE        |        INSTAGRAM

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October Tickets are ON SALE!

It seems like AGES since our last DNO event in August, so I am super excited to get things rolling for our October event!

buy-online-early-birdOur featured designer is the crazy-talented Jen Allyson, who sells her digital scrapbooking designs at Pixels & Co, her fabric through Riley Blake, and her paper scrapbook designs thru My Mind’s Eye.  She’s also got an Etsy shop of adorable art prints and a DIY/crafty blog that has me drooling several times a week.

If you want to get to know Jen better (she’s a party-and-a-half) and have some great scrapping time with awesome friends, this is the perfect opportunity!  Tickets are 20% off if you purchase by Sept. 20 – after that they’re $15 in advance or $20 at the door.

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See you then!

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Meet the Designer: Deena Rutter

I have been a HUGE fan of Deena Rutter’s designs ever since I first “discovered” her about a year ago.. Then I had the wonderful opportunity to meet her and spend some time with her at CHA last January and became an even bigger fan of her as a person.. She is genuine, warm, kind-hearted and sincere – you’d be hard-pressed to find anyone sweeter. It was fun for me to learn a little bit more about her for DNO, and I’m so excited to share with you..

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Tell us a little about yourself..

I am a freelance graphic designer, illustrator, and full-time doodler. I live in Salt Lake City in a happy little neighborhood. I have 4 growing children…3 teenage boys and a happy little 8 year old girl. I love making my house a home, and helping everyone that comes through the door feel comfortable and welcome. I am a believer in the saying “only bring into your home what is beautiful or useful”. Working from home is a dream come true. I have been blessed to do something I love as a career while keeping my family my top priority.

Besides selling my digital collections at Pixels & Company, I license my art to Echo Park Paper Company, Riley Blake Fabric Company, Project Life, Provo Craft Cricut Cartridges, as well as other surface print licenses.

How did you get started in the scrapbooking industry?

I began designing for the scrapbook industry back in 1999 with Provocraft with stickers, diecuts, and paper slabs. Other scrapbook companies that I have designed for include: My Mind’s Eye, Cartabella, Crate Paper, Project Life, and Echo Park. My digital scrapbook designing started with Provocraft’s PCLayers, Design House Digital, with my current home for digital colections being P&Co.

Can you give us a peek at your design space?

I recently remodeled our 1960s rambler. Our one car garage became my beautiful studio, with tons of natural light. Almost everything I design starts and is finished in my studio. I like a peaceful setting with some background music and find I feel most at home with my creativity in this space.

deenas office

See more of Deena’s space here: http://deenarutter.com/deena-rutter-home-tour-part-1-garage-conversion-to-home-studio/

What inspires you the most as you design?

I usually start with a color scheme, mood board, and a doodled plan. Sometimes things aren’t meshing. For instance, the kit released at Digi Night Out started out with a different color scheme and mood. As I started working on it, I didn’t love it, it didn’t feel like “me”. I left it for a few days and came back to it. One of my favorite quote books was in my workspace and I ended up basing the whole collection off of the cover art, and a few of the quotes from the book. It’s called “Let Your Spirit Soar”. (See a sneak peek of the kit HERE.)

What’s your favorite product you’ve designed?

My favorite product that I have designed is currently my “Every Little Bit” Series. It pushes me to put out something monthly that works for everyone. There are lots of printable project life cards, printable elements, brushes, and paper. I love the eclectic look and the versatile color scheme.

Here is April’s Collection:

folder-8758071871When you were a kid, what did you want to be when you grew up?

When I was little, I wanted to be an architect. As soon as I figured out there was math involved my drafting table turned into my illustration table. I have been drawing fun little beady-eyed animals ever since!

What is your favorite type of thing to design?

I have a whimsical look that comes from my illustrations. Finding the right balance of whismy-cute and hip and sophisticated is one of my favorite things to challenge myself to do.

What do you find most challenging to design?

Working from scratch from another artist’s color scheme and moodboard.

What is your greatest reward as a designer?

I am still always in awe when I see how others have used my product. If it is a quilt, or a scrapped page, or any kind of project. I love seeing my creativity used to help someone else be creative.

If you could travel anywhere, where would it be?

Ok, so I am a total homebody, but have been able to travel to Europe a few times as well as some tropical places. I would love to go to Hawaii and spend time relaxing and watching my family have fun. That sounds like a break to me!

Describe your perfect day.

I love a day where I have a clear schedule, not too many places to go. I would make time for a walk, some peace and quiet to be creative, then a nice relaxing night at home with my family and friends.

Deena has generously offered 10% off her store to DNO readers!  Be sure to tell her thanks in the comments..

Code: DRDNODIGI10

Amount: 10% off

Expires: Sept. 30

If you want to get to know Deena even better and get a free kit from her, join us this Saturday in American Fork at Digi Night Out.  Tickets are HERE and a sneak peek of the kit you’ll be receiving is HERE.

STORE     |     FACEBOOK        |        WEBSITE        |        NEWSLETTER

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See you soon!

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August Sneak Peek

I love this two-week mark before the event.. Number one, it means it’s so much closer, and two weeks isn’t really that long to wait, but more importantly, I get to share a sneak peek of the kit you’ll receive when you attend.  Deena Rutter always creates such beautiful and inspiring products, and this one is no exception… Take a peek..

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This gorgeous bit of fun will be yours FREE when you join us in American Fork on August 2nd.  If you haven’t already purchased your ticket, you can do that HERE.  See you soon!  :D

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June Event Recap

Our Digi DAY Out event on June 21 was such a great time!  Our featured designer, Chelle of Chelle’s Creations, treated us to a beautiful FREE kit, a live game of scrap twister and even shared one of her YouTube videos with a tip for including videos in our scrapbook pages.  Oh!  and she brought along a bunch of her signature clays and felties for us to see live and in person!

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video  clays-1 clays-2We enjoyed yummy lunch from Kneaders and famous Aggie Ice Cream for dessert. Quite a few attendees brought their personal albums to share, and it was such a treat to see so many pages from so many talented digital scrapbookers!

group2albums group3 group5We had a whole host of prizes to give away – everyone went home with at least one generous gift from our sponsors: The Daily Digi, The Lilypad, Stolen Moments, Katie the Scrapbook Lady, Down This Road Designs, Meredith Cardall, Gennifer Bursett, Pixels & Company, Sweet Caroline Studio & Deena Rutter.flowers gruop4group1 pairsIt was great to be able to spend some extra time with everyone and getting home a bit earlier in the day was a nice treat, too.. ;)  We’ll be back to the night-time schedule for our next event on August 2nd in American Fork, with featured designer Deena Rutter. It’s just around the corner and tickets will be on sale soon.  Have a wonderful holiday weekend!

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June Schedule of Events

Since we’re doing things a bit different with a DAY out instead of a night out, and many of you are traveling, I wanted to let you know what to expect when.. Please comment here with any questions you may have..

schedule

10 a.m. – 12 p.m. – arrival, free scrapping, games
12 – 1 p.m. - lunch catered by Kneaders
1 – 2 p.m. -
designer & scrapper presentations
2 – 3:30 p.m. – workshop and more games
3:30 – 5 p.m. - free scrapping time

As a reminder, today is the LAST DAY to register and still receive the Kneaders lunch.. If you are already registered, keep an eye on your inbox for more details about what to bring and directions to the event.  I can’t wait to see everyone there!

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Meet the Designer: Chelle Ludwinski

Getting to know you.. Getting to know all about you.. (sing it with me!) Okay – just kidding – no singing.. but I am super excited to share a bit more about our June featured designer, Chelle.. Read on – I’m sure you’ll find something you didn’t know before..

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Tell us a little about yourself..

Hi! I’m Chelle: a 40 something mom of 7. My husband & I live in a rural community in the rocky mountains with our 3 children still at home. We love making memories together. Me? I love blueberries, fresh salmon, creating, memory keeping, & above all my family & my faith.

How do you document your family’s memories?

I am an avid scrapbooker. For the last couple of years I struggled to “find the time” to scrapbook. Last fall we took our 3 yr old to Disneyland. I wanted him to remember it…and I knew at my present rate I’d finish the album about the time he turned 10. So I decided to scrap 1 layout a day (beginning on the drive home from CA) until I had that book done. I figured I could keep that up for just a month or so. 25 days later I had the album in my hands. And it motivated me to create another vacation album. I kind of “fell off the wagon” during the holidays, but my goal for 2014 has been to keep up that “layout a day” habit. I’m not perfect at it, and I don’t have to “get caught up”. But most weeks I finish 3-4 double page spreads.

How did you get started in digital scrapbooking?

I’ve been scrapbooking forever, & I LOVE it. My first scrapbooks were made using typing paper, with construction paper mats and titles cut from magazines, or drawn on with markers…all held together with rubber cement. Eighteen years into it & frustrated with too much stuff on layouts (the paper couldn’t support it) and the expense of re-making each layout 6 times (one for me and one for each child) I quit. Totally quit. Sold some of my stash and gave away the rest. I started printing “plain” hardcover books with just my photos & journaling. Then two years later (2008) while recovering from surgery I was surfing the internet looking for something to use on an album for my daughter and stumbled onto digital scrapbooking. I was immediately hooked. It was a merge of my photos & journaling printed in a hardbound book (with multiple copies) and my love of creating. Very soon I found myself tweaking supplies to fit my needs, so I started putting my collections together, and offering them to friends. After winning a design contest in 2009, Chelle’s Creations was born.

What is your favorite type of thing to design?

Oooo I LOVE working on the clay creations! Watching the pieces come together as I’ve imagined in my mind…from working with the clay itself, to the embellishing I do on the computer. It’s my favorite part of the kit design process.

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(Another sneak peek of the kit everyone will receive on Saturday.)

What do you find the most challenging to design?

Flowers. Seriously. I do not like them. It might be because my youngest two are boys. Most of the photos I’m scrapping are of those two, and I struggle to put a flower on those layouts. I guess since I rarely have a need to use them, they are hard for me to design.

Tell us about your workspace.

Sometimes my workspace is a camp chair near the sandbox. Sometimes it’s the right armrest of a recliner with Mickey Mouse Clubhouse playing on the TV (my 4 yr old occupies the left arm rest). But most of the time my workspace is looking out the window at the beautiful rocky mountains with my tools scattered on 2 small folding tables around me.

What inspires you the most as you design?

My designs are often inspired by memories I want/need to scrap. From that list of “themes”, I often ponder the details about what items I will create out of clay and what they’ll look like for weeks or months. Once those concepts are pretty solid, I create my color schemes, color swatch files, & file structure for the kit. At that point it sits on my computer desktop until it fits my design schedule.
What keeps me going is watching my family enjoy our albums & the kind words of people who’ve used & loved my designs to document their memories.

What is your favorite product you’ve designed?

I’ve created over 200 kits…and I have to pick a favorite? My newest favorite product is Fleur de Violette. My grandmothers all had lilac bushes around their homes, but I especially remember playing with the lavender lilacs that lined the ditch bank near the barnyard. We would make crowns & bouquets & even lilac “perfume” and “soup”…all while we were supposed to be feeding calves. This kit reminds me of those warm spring days.

What is your most popular product?

When you were a kid, what did you want to be when you grew up?

I still have an “all about me” page I made in second grade. Apparently that year I wanted to be a nurse.

And finally, of what part of your designing career are you most proud?

I think what pleases me most is the friends I’ve made in digital scrapbooking. In real life I’m super shy, but as a designer I’ve had to break out of that shell and get to know people.

If you want to get to know Chelle even better and get a free kit from her, join us next Saturday in Logan at Digi DAY Out.  Tickets are HERE and a sneak peek of the kit you’ll be receiving is HERE.

STORE     |     FACEBOOK        |        WEBSITE        |        NEWSLETTER

YOU TUBE     |      GALLERY

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See you soon!

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June Sneak Peek

Woohoo!!  Are you ready for this?!?!  We’re just over 2 weeks away from our June event in Logan, and I’m so excited to see everyone and spend an ENTIRE day scrapbooking with you all!  There will be prizes and goodies, a wonderful lunch catered by Kneaders, and to top it off, our featured designer Chelle Ludwinski has an absolutely adorable kit that will be FREE for everyone who attends.. Check it out..

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Tickets range in price from $15-25 depending on whether or not you join us for lunch.. The event goes from 10am-5pm and you’re welcome to come the whole time (even if you don’t eat) or just part of the time.. The deadline to reserve your lunch is June 17, so pop on over and complete your registration so you don’t have anything else to worry about.. See you soon!

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