Meet the Designer: Deena Rutter

I have been a HUGE fan of Deena Rutter’s designs ever since I first “discovered” her about a year ago.. Then I had the wonderful opportunity to meet her and spend some time with her at CHA last January and became an even bigger fan of her as a person.. She is genuine, warm, kind-hearted and sincere – you’d be hard-pressed to find anyone sweeter. It was fun for me to learn a little bit more about her for DNO, and I’m so excited to share with you..

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Tell us a little about yourself..

I am a freelance graphic designer, illustrator, and full-time doodler. I live in Salt Lake City in a happy little neighborhood. I have 4 growing children…3 teenage boys and a happy little 8 year old girl. I love making my house a home, and helping everyone that comes through the door feel comfortable and welcome. I am a believer in the saying “only bring into your home what is beautiful or useful”. Working from home is a dream come true. I have been blessed to do something I love as a career while keeping my family my top priority.

Besides selling my digital collections at Pixels & Company, I license my art to Echo Park Paper Company, Riley Blake Fabric Company, Project Life, Provo Craft Cricut Cartridges, as well as other surface print licenses.

How did you get started in the scrapbooking industry?

I began designing for the scrapbook industry back in 1999 with Provocraft with stickers, diecuts, and paper slabs. Other scrapbook companies that I have designed for include: My Mind’s Eye, Cartabella, Crate Paper, Project Life, and Echo Park. My digital scrapbook designing started with Provocraft’s PCLayers, Design House Digital, with my current home for digital colections being P&Co.

Can you give us a peek at your design space?

I recently remodeled our 1960s rambler. Our one car garage became my beautiful studio, with tons of natural light. Almost everything I design starts and is finished in my studio. I like a peaceful setting with some background music and find I feel most at home with my creativity in this space.

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See more of Deena’s space here: http://deenarutter.com/deena-rutter-home-tour-part-1-garage-conversion-to-home-studio/

What inspires you the most as you design?

I usually start with a color scheme, mood board, and a doodled plan. Sometimes things aren’t meshing. For instance, the kit released at Digi Night Out started out with a different color scheme and mood. As I started working on it, I didn’t love it, it didn’t feel like “me”. I left it for a few days and came back to it. One of my favorite quote books was in my workspace and I ended up basing the whole collection off of the cover art, and a few of the quotes from the book. It’s called “Let Your Spirit Soar”. (See a sneak peek of the kit HERE.)

What’s your favorite product you’ve designed?

My favorite product that I have designed is currently my “Every Little Bit” Series. It pushes me to put out something monthly that works for everyone. There are lots of printable project life cards, printable elements, brushes, and paper. I love the eclectic look and the versatile color scheme.

Here is April’s Collection:

folder-8758071871When you were a kid, what did you want to be when you grew up?

When I was little, I wanted to be an architect. As soon as I figured out there was math involved my drafting table turned into my illustration table. I have been drawing fun little beady-eyed animals ever since!

What is your favorite type of thing to design?

I have a whimsical look that comes from my illustrations. Finding the right balance of whismy-cute and hip and sophisticated is one of my favorite things to challenge myself to do.

What do you find most challenging to design?

Working from scratch from another artist’s color scheme and moodboard.

What is your greatest reward as a designer?

I am still always in awe when I see how others have used my product. If it is a quilt, or a scrapped page, or any kind of project. I love seeing my creativity used to help someone else be creative.

If you could travel anywhere, where would it be?

Ok, so I am a total homebody, but have been able to travel to Europe a few times as well as some tropical places. I would love to go to Hawaii and spend time relaxing and watching my family have fun. That sounds like a break to me!

Describe your perfect day.

I love a day where I have a clear schedule, not too many places to go. I would make time for a walk, some peace and quiet to be creative, then a nice relaxing night at home with my family and friends.

Deena has generously offered 10% off her store to DNO readers!  Be sure to tell her thanks in the comments..

Code: DRDNODIGI10

Amount: 10% off

Expires: Sept. 30

If you want to get to know Deena even better and get a free kit from her, join us this Saturday in American Fork at Digi Night Out.  Tickets are HERE and a sneak peek of the kit you’ll be receiving is HERE.

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See you soon!

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August Sneak Peek

I love this two-week mark before the event.. Number one, it means it’s so much closer, and two weeks isn’t really that long to wait, but more importantly, I get to share a sneak peek of the kit you’ll receive when you attend.  Deena Rutter always creates such beautiful and inspiring products, and this one is no exception… Take a peek..

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This gorgeous bit of fun will be yours FREE when you join us in American Fork on August 2nd.  If you haven’t already purchased your ticket, you can do that HERE.  See you soon!  :D

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June Event Recap

Our Digi DAY Out event on June 21 was such a great time!  Our featured designer, Chelle of Chelle’s Creations, treated us to a beautiful FREE kit, a live game of scrap twister and even shared one of her YouTube videos with a tip for including videos in our scrapbook pages.  Oh!  and she brought along a bunch of her signature clays and felties for us to see live and in person!

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video  clays-1 clays-2We enjoyed yummy lunch from Kneaders and famous Aggie Ice Cream for dessert. Quite a few attendees brought their personal albums to share, and it was such a treat to see so many pages from so many talented digital scrapbookers!

group2albums group3 group5We had a whole host of prizes to give away – everyone went home with at least one generous gift from our sponsors: The Daily Digi, The Lilypad, Stolen Moments, Katie the Scrapbook Lady, Down This Road Designs, Meredith Cardall, Gennifer Bursett, Pixels & Company, Sweet Caroline Studio & Deena Rutter.flowers gruop4group1 pairsIt was great to be able to spend some extra time with everyone and getting home a bit earlier in the day was a nice treat, too.. ;)  We’ll be back to the night-time schedule for our next event on August 2nd in American Fork, with featured designer Deena Rutter. It’s just around the corner and tickets will be on sale soon.  Have a wonderful holiday weekend!

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June Schedule of Events

Since we’re doing things a bit different with a DAY out instead of a night out, and many of you are traveling, I wanted to let you know what to expect when.. Please comment here with any questions you may have..

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10 a.m. – 12 p.m. – arrival, free scrapping, games
12 – 1 p.m. - lunch catered by Kneaders
1 – 2 p.m. -
designer & scrapper presentations
2 – 3:30 p.m. – workshop and more games
3:30 – 5 p.m. - free scrapping time

As a reminder, today is the LAST DAY to register and still receive the Kneaders lunch.. If you are already registered, keep an eye on your inbox for more details about what to bring and directions to the event.  I can’t wait to see everyone there!

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Meet the Designer: Chelle Ludwinski

Getting to know you.. Getting to know all about you.. (sing it with me!) Okay – just kidding – no singing.. but I am super excited to share a bit more about our June featured designer, Chelle.. Read on – I’m sure you’ll find something you didn’t know before..

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Tell us a little about yourself..

Hi! I’m Chelle: a 40 something mom of 7. My husband & I live in a rural community in the rocky mountains with our 3 children still at home. We love making memories together. Me? I love blueberries, fresh salmon, creating, memory keeping, & above all my family & my faith.

How do you document your family’s memories?

I am an avid scrapbooker. For the last couple of years I struggled to “find the time” to scrapbook. Last fall we took our 3 yr old to Disneyland. I wanted him to remember it…and I knew at my present rate I’d finish the album about the time he turned 10. So I decided to scrap 1 layout a day (beginning on the drive home from CA) until I had that book done. I figured I could keep that up for just a month or so. 25 days later I had the album in my hands. And it motivated me to create another vacation album. I kind of “fell off the wagon” during the holidays, but my goal for 2014 has been to keep up that “layout a day” habit. I’m not perfect at it, and I don’t have to “get caught up”. But most weeks I finish 3-4 double page spreads.

How did you get started in digital scrapbooking?

I’ve been scrapbooking forever, & I LOVE it. My first scrapbooks were made using typing paper, with construction paper mats and titles cut from magazines, or drawn on with markers…all held together with rubber cement. Eighteen years into it & frustrated with too much stuff on layouts (the paper couldn’t support it) and the expense of re-making each layout 6 times (one for me and one for each child) I quit. Totally quit. Sold some of my stash and gave away the rest. I started printing “plain” hardcover books with just my photos & journaling. Then two years later (2008) while recovering from surgery I was surfing the internet looking for something to use on an album for my daughter and stumbled onto digital scrapbooking. I was immediately hooked. It was a merge of my photos & journaling printed in a hardbound book (with multiple copies) and my love of creating. Very soon I found myself tweaking supplies to fit my needs, so I started putting my collections together, and offering them to friends. After winning a design contest in 2009, Chelle’s Creations was born.

What is your favorite type of thing to design?

Oooo I LOVE working on the clay creations! Watching the pieces come together as I’ve imagined in my mind…from working with the clay itself, to the embellishing I do on the computer. It’s my favorite part of the kit design process.

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(Another sneak peek of the kit everyone will receive on Saturday.)

What do you find the most challenging to design?

Flowers. Seriously. I do not like them. It might be because my youngest two are boys. Most of the photos I’m scrapping are of those two, and I struggle to put a flower on those layouts. I guess since I rarely have a need to use them, they are hard for me to design.

Tell us about your workspace.

Sometimes my workspace is a camp chair near the sandbox. Sometimes it’s the right armrest of a recliner with Mickey Mouse Clubhouse playing on the TV (my 4 yr old occupies the left arm rest). But most of the time my workspace is looking out the window at the beautiful rocky mountains with my tools scattered on 2 small folding tables around me.

What inspires you the most as you design?

My designs are often inspired by memories I want/need to scrap. From that list of “themes”, I often ponder the details about what items I will create out of clay and what they’ll look like for weeks or months. Once those concepts are pretty solid, I create my color schemes, color swatch files, & file structure for the kit. At that point it sits on my computer desktop until it fits my design schedule.
What keeps me going is watching my family enjoy our albums & the kind words of people who’ve used & loved my designs to document their memories.

What is your favorite product you’ve designed?

I’ve created over 200 kits…and I have to pick a favorite? My newest favorite product is Fleur de Violette. My grandmothers all had lilac bushes around their homes, but I especially remember playing with the lavender lilacs that lined the ditch bank near the barnyard. We would make crowns & bouquets & even lilac “perfume” and “soup”…all while we were supposed to be feeding calves. This kit reminds me of those warm spring days.

What is your most popular product?

When you were a kid, what did you want to be when you grew up?

I still have an “all about me” page I made in second grade. Apparently that year I wanted to be a nurse.

And finally, of what part of your designing career are you most proud?

I think what pleases me most is the friends I’ve made in digital scrapbooking. In real life I’m super shy, but as a designer I’ve had to break out of that shell and get to know people.

If you want to get to know Chelle even better and get a free kit from her, join us next Saturday in Logan at Digi DAY Out.  Tickets are HERE and a sneak peek of the kit you’ll be receiving is HERE.

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June Sneak Peek

Woohoo!!  Are you ready for this?!?!  We’re just over 2 weeks away from our June event in Logan, and I’m so excited to see everyone and spend an ENTIRE day scrapbooking with you all!  There will be prizes and goodies, a wonderful lunch catered by Kneaders, and to top it off, our featured designer Chelle Ludwinski has an absolutely adorable kit that will be FREE for everyone who attends.. Check it out..

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Tickets range in price from $15-25 depending on whether or not you join us for lunch.. The event goes from 10am-5pm and you’re welcome to come the whole time (even if you don’t eat) or just part of the time.. The deadline to reserve your lunch is June 17, so pop on over and complete your registration so you don’t have anything else to worry about.. See you soon!

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A Digi DAY Out!

Well hello there!  I am so excited to be sending this newsletter today!  This event has been in the planning stages for months, and I can’t wait to share the news with you.. Our next event will be held on June 21st in Logan and will feature the amazing Chelle Ludwinski of Chelle’s Creations.  But what makes it extra special is that instead of a few hours and a night out, we’re offering you an ENTIRE DAY out!

Because Logan is a quite a drive for most of you, I really wanted to make it worth your while and ensure you weren’t stuck driving home late at night.. The festivities will kick off at 10am, with lunch being served at 12pm and the main event beginning at 1pm.  You’re welcome to come the whole day or just a part of it – whichever fits your schedule best.. There are a couple different ticket options whether you want lunch or not.. Kneaders is catering, and we’re doing our best to make accommodations for all dietary restrictions – if you have any questions or specific requests, please don’t hesitate to email me.. :)  Registration is NOW OPEN, with early bird pricing which saves you 20% if you register by May 1st – that means an entire day of scrapbooking plus a wonderful catered lunch for just $20!  Bring some friends to carpool, and let’s get ready to party!

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P.S. If you’re a mini- or annual-pass subscriber, your meal is not included in the price of your pass.. Please email me if you plan on attending this event and I’ll set you up to make up the difference.

April Wrap-Up

Happy day!  We had such a great time with an awesome turnout at DNO and were so glad to spend time with fellow digi lovers and the amazing Katie Nelson (aka Katie the Scrapbook Lady)!

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Katie provided these super fun and versatile templates for everyone who attended, and we had a mystery recipe scrap so everyone had a chance to make them their own..

Everyone had a great time chatting and scrapping, telling stories and making memories – we even celebrated THREE birthdays! Prizes were supplied by Gennifer Bursett, Stolen Moments, The Daily Digi, Pixels & Company, Sweet Caroline Studio, Down the Road Designs and of course Katie.

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Our next event is in Logan in June – which seems ages away, but it will be here before you know it!  Mark your calendars for June 21st with Chelle Ludwinski – tickets will be on sale soon..

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Meet the Designer: Katie Nelson

With less than a week to go before our next event (YAY!) it’s high time we get to know our featured designer a bit better.. :)

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Tell us a little about yourself…

I love Utah and have spent most of my life here. I currently live in the south end of the Salt Lake Valley. My husband and I have known each other and been friends since we were in the 7th grade and we just celebrated our 23rd wedding anniversary. I have a 20 year old son and a 17 year old daughter. I love LEGOS (especially the mini-figs), Harry Potter, cookies, reading, and playing with photos and digi goodies on my computer.

In what ways do you document your own memories and those of your family?

I’m always documenting our memories. I have kept a public blog since 2005 where I share some of our adventures. I have also been posting to a private family-only blog since 2007 where I record some of our more personal experiences. I also use facebook and instagram to regularly share pictures and funny little tidbits.

Of course, I also scrapbook. I create digital pages for family albums and I do monthly roundup pages for myself. Oh, that reminds me, I’ve been doing monthly roundups since 2006. It’s a quick and easy way to recap the memories of each month as they happen.

How did you get started in digital scrapbooking?

I started digi scrapping in 2005 after looking through a Simple Scrapbooks special edition magazine about digital techniques. I was fascinated by what I saw and jumped right in and never looked back. My paper days were over and I’m still passionate about digital memory keeping.

I became a digital designer in 2007 and focused on kits, papers, and wrote a series of e-books about monthly memory making. In 2009, I decided to “retire” from designing and focus solely on writing and educating others about how to document their lives. I was a writer for The Daily Digi for almost 5 years, while continuing to keep up my own blog at scrapbookladypages.com that I started back in 2005. I also have been the co-host of The Digi Show since 2011 and a frequent guest on the show before that time.

In 2012, I decided to get into designing templates after I realized that I was drastically altering any pre-made template I was using to get the look I wanted. I really like big photo spaces and/or multiple photo spaces. Another important part of scrapping for me is telling the story so I like to be sure to add good options for titles and journaling. I’ve created more than 50 sets of templates since then and most of those packs have 4 or more templates in them so I’m well into the 200 number now of templates I’ve designed and I still have plenty of ideas that I want to tackle.

What’s your favorite product?

One of my favorite products is my Sixties template set because it took me the longest to put together. There are 60 photo spots on each page!

Which is your most popular product?

Do you spend more time scrapping or designing?

I always try to spend more time scrapping than designing. I promised myself when I started designing templates that I would still scrap regularly. I create at least one page (often several) with each template set.

I don’t keep track of how much time I spend for scrapping or designing because that would take the fun out of it for me.

What inspires you most as you design?

My photos. I usually have a few pictures in mind as I design a page or else I’m thinking about how to showcase pictures in a visually pleasing way. My templates are really centered around photographs because they are the illustrations of our stories.

How do you get out of a designing slump?

I definitely get in slumps where I don’t feel like designing. The best cure for me is to start scrapping because then I will think of new ideas for templates. Every once in a while I will get in a scrapping slump, but I force myself to get over it by browsing through my pictures or digi supplies until I see something I want to play with.

What does your workspace look like?

My workspace is not very fancy or big, but it’s usually quite clean because I can’t stand to create in a mess. After we moved to a new home last summer, I decided to purposely keep my space on the more minimal side and keep the clutter out of sight. The most important thing for a digi scrapper is to have a comfortable and ergonomic place to sit and work on a computer. I prefer to use a laptop so I can move around the house and be with my family while I’m scrapping.

You can read more details about my space HERE.

If you could travel anywhere, where would it be?

I would love to take a train trip up the west coast from California to Canada. I’m not sure I will ever be able to convince my husband to do that though. He’s not one to sit still very long. I would also love to take my kids to see many places in Europe. Oh, and the Harry Potter theme park in Universal Studios Orlando.

When you were a kid, what did you want to be when you grew up?

I wanted to be a writer and/or a teacher. I’ve actually been both, but not in the ways I imagined. I had no idea there would be this thing called the internet – I thought I would be writing books, not online articles and posts. I also homeschooled my children for six years using an online academy. I thought being a teacher meant working in a physical classroom, but I definitely have had a lot of opportunities to teach.

And finally, what is your greatest reward as a designer?

Completed pages! When I see a finished layout (mine or someone else’s) using one of my templates, I feel a huge sense of satisfaction. It’s my biggest motivation!

If you want to get to know Katie even better and get a free template pack from her, join us next Saturday in Sandy at Digi Night Out.  Tickets are HERE and a sneak peek of the templates you’ll be receiving is HERE.  If you subscribe to the DNO newsletter, be sure to check your inbox for a link to some fun FREE goodies from Katie!

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See you soon!  :)

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